Small business insurance for Marketing, Design and Events professionals
As a marketer, designer, or events organiser, your creativity and expertise are all highly valued by your clients, but there are risks too. Nobody can predict the future exactly, and if market trends don't match the strategies you offer, you could face unhappy customers.
Fortunately, you can protect yourself and your business against legal action and compensation claims with a customised insurance package for marketing consultants, designers and events organisers.
Whether you work in marketing consultancy, graphic design or event planning, you need to ensure you have adequate cover to protect your business needs. Sometimes mistakes happen, which could result in a client pursuing legal action for loss of money or expected profits, as well as reputational damage.
There are other risks when working in the digital domain, such as breach of confidentiality or copyright issues. And, of course, you should think about protecting the tools of your trade, your business equipment.
What can business insurance for Marketing, Design and Events professionals cover?
Why do marketers and graphic designers need insurance?
Marketers and graphic designers perform a very important function for their clients. Future profits and reputation can depend on the strategies of marketing, and the physical or digital form they take.
However, things don't always go according to plan, and when clients are dissatisfied, they may pursue you in the courts for compensation. Claims of lost profits, reputational damage and other perceived damages can be costly, even if not fully justified.
An important component of an insurance package for marketers is professional indemnity insurance. This cover can protect you against the costs of legal action or demands for compensation in the event of client disagreements.
Depending on business requirements, marketers and graphic designers can also customise their policy to include public and product liability, employers’ liability and business contents insurance.
What insurance does a marketing consultant or designer need?
Marketing and design consultants offer strategic advice to their clients on some of the most important aspects of running a business. However, when that advice doesn't work out well, there can be disagreements over who is at fault.
In fast-moving digital environments, standards change rapidly, and different interpretations can easily arise. So marketing consultants and designers can find themselves exposed to claims for compensation from dissatisfied clients.
Professional indemnity insurance is a key part of a marketer's cover. It can help protect you when legal action is taken against you. It doesn't matter whether you’re at fault or not; costs can be severe. So whether it's a mistake that you've made or just a misunderstanding, your insurance policy can help to protect you.
Which marketing and design jobs need insurance cover?
From social media consultants to market research specialists, marketers face evolving client expectations. And when differences of opinion with clients arise, legal action can follow.
Designers, from graphic and motion designers to UX/UI designers may face the possibility of a copyright suit. Clients may file legal actions against you, and hackers may attack your systems.
All independent marketing and design consultants should consider a customised package of covers to protect their business needs. Professional indemnity, public and product liability, and business contents insurance are all important covers to consider.
What determines the cost of business insurance for professionals working in marketing, design and events planning?
Each specialism has its own particular risk profile, so insurance and its costs must be customised accordingly to individual business needs. For independent consultants, professional indemnity insurance is a popular choice.
Public and product liability, business contents cover and employers’ liability insurance are also common components and will affect the cost of your insurance.
Other factors come into play for your insurance quote. The size of your business is important, as is its geographical location. The industry sector can be significant, and your claims history can also have an effect on the cost and whether an insurer will be able to provide you a quote.